Our Leadership

Lilach Mazor Power – CEO/Owner/Founder

As the founder and CEO of Mazor Collective, a vertically integrated cannabis company based in Phoenix, Arizona, Power has built a thriving, local-owned business that is committed to cultivating premium cannabis products with a focus on quality, community, and purpose. Mazor Collective is one of the last remaining independently owned cannabis licensees in the state and has earned a reputation for its diverse portfolio, which includes trusted retailer Giving Tree Dispensary and Sneakers. The company’s reach extends throughout Arizona, contributing to the growing cannabis market with innovation, integrity, and a commitment to guest wellness. 

Since founding Giving Tree Dispensary in 2013, Power has cultivated a space where both seasoned cannabis users and newcomers feel welcomed and supported. With a focus on personalized service and high-quality products—including flower, pre-rolls, edibles, infused beverages, vapes, and topicals—Giving Tree Dispensary has become a trusted retailer for adult-use consumers and medical patients alike. Every purchase at the dispensary supports more than 40 employees and their families, and the company actively contributes to various local charities through donations and volunteer hours. 

Power’s journey in the cannabis industry is deeply rooted in her early exposure to the plant’s healing potential in her native Israel. Growing up in a country where cannabis was actively studied and used for medical purposes since the 1960s, Power was fortunate to see firsthand the profound benefits of cannabis. “I understood the plant’s healing potential from an early age,” says Power. 

When medical cannabis became a business opportunity in Arizona, Power knew she had to be part of this transformative industry. But for her, it wasn’t just about the business—it was about making a tangible difference in people’s lives. “What sets my journey apart? Staying true to my purpose—serving the community, building a dedicated team, and focusing on what matters,” she explains. “It’s all about tuning out the noise and trusting in our vision. When you remain authentic and committed, success follows.” 

Power’s leadership exemplifies the power of passion, purpose, and community-focused entrepreneurship.

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